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Emirates Airline Festival of Literature revamps Festival Friends for New Year

Posted on 07 January 2014 by Alice

Dubai, 06 December, 2014: Regular Festival-goers are in for a treat this New Year with a host of new benefits added to the Festival Friends programme, said organisers of the Emirates Airline Festival of Literature. The Festival Friends programme is an annual membership that offers attractive benefits for a variety of sessions with some of the world’s best authors.

“Festival Friends are a huge part of the success of the Festival. They make up an exclusive group who, through their membership with the Festival, are helping the community and promoting literacy in the region. The benefits that we have added are the Festival’s way of thanking our most loyal supporters,” said Isobel Abulhoul, Festival Director of Emirates Airline Festival of Literature.

Membership to the Festival Friends programme will now be divided into three new categories – Level 1 Single for an individual member, Level 1 Couple which is either for a couple or for two friends to share, and Level 2, which will replace the former Friends Plus level.

The loyalty scheme continues to offer members 10% discount on all sessions as well as priority access to tickets, reserved seating during the Festival and admission to the exclusive Festival Friends Lounge at the Festival venue, InterContinental Hotel Dubai Festival City, where Friends can relax and enjoy beverages and snacks while they wait between sessions.

Along with the discounted tickets, Festival Friends will get discounts on Costa Coffee products at any Costa Coffee outlet in Dubai for a year.

Festival Friends receive regular updates and invitations to literary events and workshops held at Dar Al Adaab, the home of the LitFest. Membership for Level 1 Single is priced at AED 199, while Level 1 Couples membership can be bought for AED 349 and Level 2 membership for AED 549.

Tickets will be available for Festival Friends on January 14, 2014 and can be purchased online at the LitFest website or at all outlets of WH Smith, the official Festival Bookseller. Tickets go on general sale for the public on January 21.

The Emirates Airline Festival of Literature 2014 will take place in Dubai from 4 to 8 March under the patronage of His Highness

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Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice-President & Prime Minister and Ruler of Dubai, and in partnership with Emirates and the Dubai Culture & Arts Authority (Dubai Culture), the Emirate’s dedicated Authority for culture, arts, and heritage. The Festival is now part of the Emirates Literature Foundation, which was established last year by Royal decree. For more details of the Festival please visit www.emirateslitfest.com. Join us on Facebook

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(www.facebook.com/emirateslitfest), Twitter (www.twitter.com/emirateslitfest), Instagram (http://instagram.com/EmiratesLitFest) and YouTube (http://www.youtube.com/user/EmiratesLitFest) for competitions and more updates.

 

The Festival has become an eagerly anticipated annual event and in 2013 welcomed more than 120 writers, thinkers and speakers from 30 countries. More than 30,000 visitors attended the Festival which had over 200 one-off sessions and unique events to be experienced and enjoyed in a programme designed for wide appeal, with something to suit every taste.

The 2014 Festival will be held March 4-8, 2014 at The Intercontinental Hotel, Dubai Festival City under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice-President & Prime Minister and Ruler of Dubai, and in partnership with Emirates airline and the Dubai Culture & Arts Authority (Dubai Culture), the emirate’s dedicated Authority for culture, arts, and heritage.

The LitFest also hosts a regular series of literary events during the winter months (October-April) at its home – Dar Al Adaab (House of Literature) in Al Fahidi Historic Area under the banner The Open Door Series presented by Costa Coffee.

For all information and updates about the Emirates Airline Festival of Literature visit the website: www.emirateslitfest.com.

 

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